Felipe Andrade | S 1000 R. Convite à adrenalina.
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Para divulgar a BMW Motorrad S 1000 R, criamos uma campanha integrada on e off-line que convida os pilotos a viverem a adrenalina. A mala-direta, enviada para uma base segmentada de prospects e clientes, tem o formato de uma Graphic Novel de luxo, cuja história é contada sob o ponto de vista de um personagem que quer sair da rotina e viver grandes aventuras a bordo de sua motocicleta.
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To launch the BMW S 1000 R, we have created an integrated campaign on and offline that invites riders to live the adrenaline. The direct mail, sent to a targeted base of prospects and customers, has the shape of a Graphic Novel luxury, whose story is told from the point of view of a character who wants to leave the routine and live great adventures aboard his motorcycle.