Illustrator by passion, designer by profession, restless by option with a “maker” vein. That’s me: Felipe Barros Andrade, or you can call me “Felipão” (Big Phill), as many people do. With Digital, Data and Branding expertise, but always thinking of integrating opportunities through DATA “plus” CRM. I’ve been working with publicity since 2005, for agencies such as Grey, G2 Brasil, MatosGrey, Sunset, Salem and (currently) RAPP.
In 2013, I took over the Creative department at RAPP Brazil and, since then, I’ve been acting directly in the conception of new areas of the agency and in the evolution of the creative work. With the support of the board, we’ve changed the mindset of the creation and, therefore, improved the overall quality and process.
Digital campaigns and actions, CRM and Data strategy, social networks… These and other specialties permeate my work. Always attentive to tendencies, technology and, especially, innovation, I’ve been responsible for conquering national and international awards such as the Effie Award, the Lusófonos Creativity Award, ECHO Latam, DMA Echo NY, ABEMD and Marketing Best.
Some of the clients I work or have worked with are: PEPSI, SAMSUNG, Supergasbras, Pernambucanas, Itaú, Folha de SP, BASF, BMW Group, Shell, HP, Avianca, P&G and Souza Cruz.