Illustrator by passion, designer by profession, restless by option with a “maker” vein. That’s me: Felipe, or you can call me “Felipão” (Big Phill), as many people do. With Digital, Data and Branding expertise, but always thinking of integrating opportunities through CX. I’ve been working with publicity since 2005, for agencies as RAPP Brazil, Grey, G2 Brasil, Sunset, MatosGrey, Salem and currently at Proximity BBDO as Head of Creative.
From 2013 until april 2019 as Creative Director. I took over the Creative department at RAPP Brazil and, since then, I’ve been acting directly in the conception of new areas of the agency and in the evolution of the creative work. With the support of the board, we’ve changed the mindset of the creation and, therefore, improved the overall quality and process. Digital campaigns and actions, CX and Data strategy and Social Media. These and other specialties permeate my work. Always attentive to tendencies, technology and, especially innovation.
Awards: Effie Award Brazil and Latam, Lisbon International Advertisign Awards, Lusófonos Creativity Award, ECHO Latam, DMA Echo NY, 2019 ABRADI Digital Creative Professional, Abemd, Creative Club Festival SP and ARCHIVE.
Some of the clients I work or have worked with are: PEPSI, SAMSUNG, Supergasbras, Pernambucanas, Itaú, Folha de SP, BASF, BMW Group, Shell, HP, Avianca, P&G and Souza Cruz.